UK Internet Marketing | WebWide Corporation Limited | promoting and marketing websites

     A Potted history of Peter Yexley and the forming of WebWide Corporation Limited.

WebWide Corporation is a British Website Marketing Company, we only promote UK based websites.

It all started back in 1996 - last century! It seems like the dim and distant past when the world wide web was a dream to many and misunderstood by most.

Peter Yexley was a director of a British plc and has been involved in marketing since the 1970's. He was involved in some of Britain's historic events such as the marketing side of the program for raising of Henry VIII's flagship, The Mary Rose and a few generations after King Henry, The Royal Wedding fireworks display in Hyde Park for His Royal Highness, Prince Charles and Lady Diana Spencer. The very first London Marathon too was part of Peter Yexley's marketing history..

As the internet began to emerge in the UK, Peter could see the sheer marketing potential for British Businesses, at that time his marketing expertise was ink on paper based, but he could see that promoting and marketing websites would be the way his company would go ... his chairman disagreed and Peter started an internet marketing business, a long time ago now. Peter Yexley is one of the internet pioneers.

Imagine the 'gold rush' in the 1850's, the internet industry was very much the same in the 1990's ... cowboys abounded the land even then!

Peter Yexley didn't want to dig for gold, not that is was too much like hard work, but because it was no different to the old gold rush a hundred and fifty years ago. Too many prospectors knowing too little with too many tunnels going in the wrong direction.

Website designers appeared from everywhere, website addresses were long and difficult to remember, good ones were expensive to buy, few understood about hosting and tools were difficult to obtain.

Three types of businesses really succeed in the boom towns during the gold rush; undertakers, doctors and equipment suppliers. Levi Strauss is still going strong!

Peter Yexley formed www.the-web-doctor.co.uk - The Web Doctor in 1997 - and is stll operating today (pun intended!). Websites were slow because of bad internet connections and poor design in most cases ... some only got half baked before the the designers fled town. Okay, it was a little like 'Ambulance Chasing' but someone had to do it. The Web Doctor did it successfully.

The Web Doctor performed just one major function; to optimise the website for maximum marketing potential. It seemed that nobody else was doing this at the time, certainly a scarce breed in Britain. Often a little tweak did the job and sometimes major surgery was required but Peter Yexley was making websites better.

Peter felt that there seemed to be no focus, websites were being created but then like the old wild west, there were many casualties and The Web Doctor was kept busy. Generally most website owners seemed to be very disappointed with the results or lack of them. It is always easy to blame the website designer and there were some very good creative individuals, but no matter how good looking a website is, if it cannot be found, it is no good at all.

Peter's view then, and still now is that good website designers should remain just that and marketing people should promote and market websites. In reality it is no different to say, graphic designers; they create the label and the marketeers take on the task of going to market.

A busy website designer is too busy to market and promote websites. A busy website marketing expert is too busy to build websites ... horses for courses! Being a marketeer, Peter concentrated on marketing websites. UKHQ was formed and Peter Yexley's internet marketing business was kept busy by local businesses, but county by county more businesses were seeking website promotions Peter Yexley style and in 2003 WebWide Corporation was incorporated as a Private Limited Company No. :04721909.

As internet marketing experts, we will not promote two identicle businesses for ethical reasons and we only promote UK based websites. Further information, contact Peter Yexley 01707 646457 - peter@ukhq.com

 

 

 

 

 

 

 

 

 

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